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INTERNAL / BRAND EXPLORATION · v0.1

Brand assets

Specimens of the Reverberate visual identity for review and approval. The static reeded-glass treatment is the editorial default; the orb is a motion mark reserved for live or processing states.

01

Motion mark — Reverberate Orb

A soft glowing sphere with three morphing inner blobs. Used for live signal, processing, and extraction states. Honors prefers-reduced-motion.

Hero scale · 240px
Default · 120px
Extracting…
Inline · 32px
loading indicator
On paper background
On ink background
02

Static icon — RVBIcon

Capital R seen through reeded (ribbed) glass. The output is sliced into vertical ribbons — centre ribbons wide, outer ribbons squeezed thin. Each ribbon shows a horizontally-compressed copy of the WHOLE R, like cylindrical glass rods refracting the letter.

Default · 21 ribbons · 0.75 edge compression
RRRRRRRRRRRRRRRRRRRRR
64px
RRRRRRRRRRRRRRRRRRRRR
128px
RRRRRRRRRRRRRRRRRRRRR
240px
RRRRRRRRRRRRRRRRRRRRR
240px · inverted on ink
Edge compression range
RRRRRRRRRRRRRRRRRRRRR
compression 0.3
subtle
RRRRRRRRRRRRRRRRRRRRR
compression 0.5
RRRRRRRRRRRRRRRRRRRRR
compression 0.7
RRRRRRRRRRRRRRRRRRRRR
compression 0.85
RRRRRRRRRRRRRRRRRRRRR
compression 0.95
extreme
Ribbon density
RRRRRRRRR
9 ribbons
RRRRRRRRRRRRRRR
15 ribbons
RRRRRRRRRRRRRRRRRRRRR
21 ribbons
RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR
35 ribbons
With chromatic aberration
RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR
180px · chromatic
RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR
240px · chromatic + extreme
RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR
240px · chromatic on ink
03

Wordmark — RVBWordmark

‘Reverberate’ in Inter Tight 600 with tight tracking. Below 36px renders as plain text. At 36px and above renders as SVG with a vertical reeded-glass distortion across a 20%-wide slice offset left of centre.

reverberatereverberate
Hero · 64px (reeded)
reverberatereverberate
Display · 48px (reeded)
reverberate
Inline · 24px (plain)
reverberate
Header · 16px (plain)
reverberatereverberate
Wordmark on ink · inverted
reverberatereverberate
Wordmark on tint
04

Lockup — icon + wordmark

The two marks paired. Header lockup uses small wordmark (≤16px). Footer and product surfaces typically use the medium pairing.

RRRRRRRRRRRRRRRRRRRRRreverberate
Small lockup · 16px wordmark
for site header
RRRRRRRRRRRRRRRRRRRRRreverberate
Medium lockup · 24px wordmark
RRRRRRRRRRRRRRRRRRRRRreverberatereverberate
Hero lockup · 48px wordmark
reeded slice visible
05

Hero image — ReededImage

Photograph (currently a placeholder forest canopy) with a reeded-glass slice across part of the frame. The slice metaphor: extracted signal — refracted, indexed, citable. Production should swap the placeholder for a real photograph.

EXTRACTING SIGNAL
Default · slice 32% wide, offset 42%
06

Reverberate ID pill

Mono pill displaying a Reverberate identifier. Spoken aloud in procurement conversations — must remain visually prominent. Concentric-circle glyph signals canonical entity.

RVBA-ACN
Default size
RVBA-ACN
Large size
RVBA-ACN-UK01
Subsidiary ID
RVBA-MCKI
Derived (no ticker)
07

Type system

Inter Tight for display + body. JetBrains Mono for IDs, numbers, axis labels, eyebrows, and provenance — slashed zero, tabular figures.

Sans · Inter Tight
Corporate emissions, targets, and the financials they should be measured against.
Body copy at 14px with tight tracking (-0.005em) and ss01 + cv11 features. Maintains rhythm in long passages and pairs cleanly with mono numerics.
Caption · 12px · ink-3 colour
Mono · JetBrains Mono
23,637.5
0123456789 · slashed 0 · tabular figures
EYEBROW · ss02 · 10/14
— provenance text · p.84
08

Colour palette

OKLCH-native paper theme. Two accents only — action (cool blue-graphite) for interactive, warn (burnt sienna) for off-target. Scope ramp is single-hue derived.

bg
page paper
bg-card
cards
bg-tint
subtle wash
ink
primary text
ink-2
body
ink-3
secondary
ink-4
tertiary
ink-5
placeholders
rule
hairlines
rule-strong
borders
action
links / CTAs
warn
off-target
ok
on-target (sparingly)
s1
Scope 1
s2
Scope 2
s3
Scope 3
pathway
1.5°C pathway