RVBA-STGWMarketing Services

Stagwell — in detail

Full extracted data, every event in the company's history we've captured, and (soon) external news. The full ratios diagnostic with peer benchmarks lives at /ratios.

Reference sources (1/5)

Source documents
Recent disclosure
Multi-year metrics
Targets
Certifications

External news

No ESG-relevant news ingested yet for this company. Run python -m pipeline.news_gdelt to backfill. Sourced from GDELT 2.0 (3-month trailing window).

Data by year· every metric + key events per year

Each year shows the firm's reported metrics on the left and the most material events on the right. Up to 10 events per year; the full event log is one click further.

2025

annual report ↗

no metric rows for this year

2024

annual report ↗

no metric rows for this year

Events 2024· 7

PROS acquisition announced

Stagwell announced the acquisition of PROS in April 2024.

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Luxine Relations Publiques acquisition announced

Stagwell announced the acquisition of Luxine Relations Publiques in May 2024.

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Team Epiphany acquisition announced

Stagwell announced the acquisition of Team Epiphany in January 2024, expanding its marketing services portfolio.

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Business Traveller, BERA, LEADERS acquisitions announced

Stagwell announced acquisitions of Business Traveller, BERA, and LEADERS in July 2024.

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Consulum acquisition announced

Stagwell announced the acquisition of Consulum in August 2024.

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Sidekick and What's Next Partners acquisitions announced

Stagwell announced acquisitions of Sidekick and What's Next Partners in February 2024.

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UNICEPTA and Create.Group acquisitions announced

Stagwell announced acquisitions of UNICEPTA and Create.Group in December 2024, expanding its global intelligence and creative capabilities.

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2023

annual report ↗

Governance

esg linked executive pay yn	0
audit assurance climate levelⓘ	0

P&L highlights (USD)

Headcount (FTE)	10,250people
Revenue	2.5B
Cost of revenue	(1.6B)
Gross profit	906M
Total operating expenses	(2.4B)

Balance sheet highlights (USD)

Property, plant & equipment	77.8M
Right-of-use (leased) assets	254.3M
Total assets	3.8B
Total debt	1.1B
Cash & equivalents	119.7M
Minority interest	468.6M

Market & shares

Market cap (FY-end)

628.9M

Events 2023· 6

Sale of ConcentricLife to Accenture for $245M

On October 31, 2023, Stagwell sold ConcentricLife (part of Integrated Agencies Network) to Accenture for $245.0 million cash, resulting in a pre-tax gain of $94.5 million. The gain was approximately 4-5x the initial investment. Management stated they had already replaced the revenue and earnings from the transaction.

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Reportable segment reclassification in Q1 2023

In Q1 2023, Stagwell made changes to internal management and reporting structure. Mono (previously in Integrated Agencies Network) moved to Communications Network under Allison & Partners. Storyline (previously in Communications Network) moved to Integrated Agencies Network under Constellation. Prior periods recast to reflect changes.

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Material weaknesses identified in internal controls over financial reporting

Management and PwC identified material weaknesses in Stagwell's internal controls as of December 31, 2023, including insufficient accounting resources, ineffective risk assessment, inadequate monitoring controls, and insufficient control activities. These contributed to misstatements in income tax expense, noncontrolling interest, and accumulated OCI in interim 2023 and annual 2022 financial statements.

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Multiple 2023 acquisitions: Movers+Shakers, Left Field Labs, Tinsel, Huskies

In 2023, Stagwell completed 4 acquisitions: Movers+Shakers (digital creative, Nov 2023, $15M), Left Field Labs (digital experience, Oct 2023, $13.2M), Tinsel Experiential Design (Jul 2023, $2.5M), and Huskies Ltd. (Apr 2023, €5.2M). Total acquired goodwill was $21.1M assigned primarily to Integrated Agencies Network.

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AlpInvest stake buyback for $150M — capital structure simplification

On May 23, 2023, Stagwell repurchased 23.3 million shares of Class A Common Stock from entities affiliated with AlpInvest Partners B.V. at $6.43 per share for $150M total. Combined with other buybacks, this contributed to an ~8% net reduction in shares, bringing Class A and C shares to 270.1 million as of December 31, 2023.

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Auditor change from Deloitte to PricewaterhouseCoopers for FY2023

PricewaterhouseCoopers LLP has served as the Company's auditor since 2023, replacing Deloitte & Touche LLP which became predecessor auditor. PwC also identified material weaknesses in internal control over financial reporting as of December 31, 2023 related to accounting resources, risk assessment, and control activities.

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2022

annual report ↗

Governance

esg linked executive pay yn	0
audit assurance climate levelⓘ	0

P&L highlights (USD)

Headcount (FTE)	11,100people
Revenue	2.7B
Cost of revenue	(1.7B)
Gross profit	1B
Total operating expenses	(2.5B)

Balance sheet highlights (USD)

Property, plant & equipment	98.9M
Right-of-use (leased) assets	273.6M
Total assets	4B
Total debt	1.2B
Cash & equivalents	220.6M
Minority interest	462.1M

Market & shares

Market cap (FY-end)

410.1M

Events 2022· 7

Segment reclassification: Forsman & Bodenfors and others moved to Brand Performance Network

In Q2 2022, Forsman & Bodenfors, Observatory, Crispin Porter Bogusky, Bruce Mau and Vitro Brands were reclassified from Integrated Agencies Network to Brand Performance Network. Prior period results recast.

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Goodwill impairment charge of $116.7M across 8 reporting units

In 2022, the Company recognised a goodwill impairment of $116.7M across 8 reporting units (2 in IAN, 5 in BPN, 1 in All Other), driven by higher interest rates and lower market multiples. Total impairment and other losses charge was $122.2M.

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Revision of 2022 consolidated financial statements for tax and NCI errors

During preparation of 2023 financials, Stagwell identified errors in income taxes, noncontrolling interests, and accumulated other comprehensive loss in previously filed 2022 annual statements. Corrections increased income tax expense by ~$17.9M, decreased net income by $15.8M, and revised 2022 basic EPS from $0.22 to $0.16. The 2022 figures in this 10-K reflect the revised amounts.

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Acquisition of Brand New Galaxy (BNG)

On April 19, 2022, acquired Brand New Galaxy for ~$20.7M cash plus contingent consideration up to $50M. BNG is a scaled provider of end-to-end e-commerce services. Contributed $20.5M revenue in 2022.

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Acquisition of TMA Direct Inc.

Acquired approximately 87% of TMA Direct, Inc. for $17.2M cash. TMA Direct contributed $7.7M revenue in 2022. Communications Network segment.

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Acquisition of Maru Group Limited

Acquired Maru Group Limited for approximately £23M (~$25.8M) cash. Maru is a leading software experience and insights data platform. Goodwill of $24.2M assigned to All Other segment.

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$125M stock repurchase program authorised; doubled to $250M in March 2023

Board authorised a $125M stock repurchase program in March 2022. As of December 31, 2022, 7.2M shares repurchased for $51.5M. Program extended and increased to $250M on March 1, 2023.

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2021

sustainability report ↗

Governance

board independence pct	86%
workforce board female pct	43%
board diversity pct	14%

P&L highlights (USD)

Headcount (FTE)	10,200people
Revenue	1.5B
Cost of revenue	(906.9M)
Gross profit	562.5M
Total operating expenses	(1.4B)

Balance sheet highlights (USD)

Property, plant & equipment	118.6M
Right-of-use (leased) assets	311.7M
Total assets	4.1B
Total debt	1.2B
Cash & equivalents	184M
Minority interest	508.3M

Market & shares

Market cap (FY-end)

355.8M

Events 2021· 8

Completion of MDC Partners combination (Transactions)

On August 2, 2021, Stagwell completed the combination of MDC and Stagwell Subject Entities, creating Stagwell Inc. Treated as reverse acquisition with Stagwell Marketing as accounting acquirer. MDC contributed $605M revenue in H2 2021. Goodwill of $1.29B recorded.

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Sale of Reputation Defender

On September 15, 2021, the Company sold Reputation Defender to a strategic buyer for approximately $40M, resulting in a gain of approximately $43M recognised in Other, net.

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Stagwell Marketing Group and MDC Partners combination completed

On August 2, 2021, Stagwell completed the combination of MDC Partners Inc. with Stagwell Marketing Group LLC (the accounting acquirer). MDC was the legal acquirer treated as a reverse acquisition. This substantially increased revenue, assets, and headcount. Acquisition consideration totaled $425.8 million.

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Material weaknesses identified in internal control over financial reporting

The Company identified material weaknesses in IT general controls, account reconciliations, risk assessment, control activities, information & communication, and monitoring. As of December 31, 2021, these had not been remediated. Deloitte issued an adverse opinion on internal controls. SMG and GoodStuff (44% of total assets, 59% of revenue) were excluded from the assessment.

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Acquisition of remaining 49% of Instrument

Stagwell acquired the approximate 49% remaining interest of Instrument for aggregate purchase price of $157.1 million, comprised of $37.5 million cash, $37.5 million in shares, and deferred payments of $82.1 million.

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Conversion to Delaware corporation and rename to Stagwell Inc.

As part of the Transactions, MDC Partners redomiciled from Canada to Delaware and changed its name to Stagwell Inc. The Company converted into a Delaware corporation and succeeded MDC as the publicly-traded company on NASDAQ under ticker STGW.

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Acquisition of Goodstuff Holdings Limited

On December 31, 2021, Stagwell acquired Goodstuff Holdings Limited, the UK's second-largest independent media buying agency, for approximately £21 million cash consideration plus up to £22 million contingent consideration.

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Issuance of $1.1 billion 5.625% Senior Notes and refinancing

In August 2021, Stagwell issued $1,100,000 aggregate principal of 5.625% Senior Notes due 2029, using proceeds to redeem $870,300 of 7.50% Senior Notes due 2024. This significantly increased total debt and also led to credit rating upgrades from both major agencies.

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2020

Governance

esg linked executive pay yn

0binary

P&L highlights (USD)

Headcount (FTE)	4,866people
Revenue	888M
Cost of revenue	(571.6M)
Gross profit	316.4M
Operating expenses (S&M + G&A)	(232.7M)
Operating income	83.7M
Net income	56.4M

Balance sheet highlights (USD)

Property, plant & equipment	35.6M
Right-of-use (leased) assets	57.8M
Total assets	1B
Total debt	198M
Cash & equivalents	92.5M
Minority interest	39.8M

Market & shares

Market cap (FY-end)	194.7M
Shares outstanding	77.6M