RVBA-WPP▲Listed

WPP

Marketing Services·Advertising Agencies

WPP (LSE)·London·GB

Verified credentials

SBTi Validated1.5°CCDP Listed

Company website

Website

WPP | Trusted growth partner for the world’s leading brands

WPP partners with the world’s leading brands to deliver transformative growth. We combine cutting-edge media intelligence, world-class creativity, next-generation production, tran…

wpp.com ↗

Decarbonisation trajectory · all scopes

Scope 1 + 2· base 2019 · 35k tCO2e

Headline intensities

Reporting year 2025·Values in USD ($)· normalised from GBP at FY2025 avg rate

Peer cohort: Marketing Services · lower is better

Revenue intensity

Carbon / $m revenue

—tCO2e / $m

Carbon per million dollars of revenue. The legacy industry-standard reference (CDP, MSCI). Useful for cross-sector context, but distorted by margin — high-margin firms appear artificially efficient. Read alongside the operational and asset intensities for the full picture.

no peer comparison yet

Operational intensity

Carbon / $m OpEx

—tCO2e / $m

OpEx (operating expenditure) is the running cost of the business — staff, services, energy, materials. This shows how carbon-intensive operations are per million dollars of spend. Removes the margin distortion that revenue-based ratios introduce.

no peer comparison yet

Economic intensity

Carbon / $m EVIC

—tCO2e / $m

EVIC (Enterprise Value Including Cash) is the firm's total capital footprint — equity + debt + cash + minority interest. The EU's standard intensity measure (SFDR PAI 3) — answers: how much carbon does each million of capital deployed in this business produce?

no peer comparison yet

Asset intensity

Carbon / $m PP&E + leased

—tCO2e / $m

PP&E (Property, Plant & Equipment) plus leased real-estate assets is the firm's physical infrastructure on the balance sheet. This shows the carbon intensity of that physical footprint — uses Scope 1+2+3 for consistency with the other headline intensities. Surfaces stranded-asset risk for asset-heavy firms.

no peer comparison yet

Workforce intensity

Carbon / FTE

0.10tCO2e / FTE

Carbon per FTE (full-time-equivalent employee) — the diagnostic measure for people-leveraged businesses where headcount, not capital, drives delivery. Captures the office, energy and travel footprint per person.

Top quartile

better than 75% of peers

best 0.10n=2 peersworst 0.21

Climate action evidence

1 record · 1 source

Carbon credits retired

No retirement evidence on file (third-party or self-reported).

Renewable electricity

100 %

Self-reported renewable electricity share, FY2025

RE100 member

Joined 2020 · target 2025

Sources

· RE100

Registry retirements are direct evidence; commitments are forward-looking pledges. EPA snapshot covers FY2019–FY2020.

Targets

Near-term

2 targets

Scope	Base	Target	Reduction	Alignment	Progress	Status
Scope 1 + 2Absolute	2019	2025	−84%	1.5°C	−72.8% reductionof −84% target · 87% there	Off track
Scope 3Absolute	2019	2030	−50%		insufficient data	—

Net zero

1 target

Scope	Base	Target	Reduction	Alignment	Progress	Status
Scope 1 + 2 + 3Absolute	—	2030	—	In corporate strategy	absolute-value target	—

⚠ Some targets show progress vs the earliest extracted year as a baseline approximation. The real base-year value will be used once historical reports are extracted.

Progress · absolute tCO2e

Scope 1 + 2 trajectory vs target

Scope 1 + 2 · 84% by 2025 · 1.5°C

ActualLinear1.5°C

no Scope 3 trajectory data

Latest news· last 5 of 62

full news log →

Refrigerant gases to be added to Scope 1 from 2026
Refrigerant gases used to cool buildings — immaterial in 2021 when 2025 reduction target was set — have become material based on initial assessment and will be included in updated Scope 1 emissions total disclosed later in 2026.
2026
Recalculation of carbon baseline & new targets in 2026
WPP will recalculate its 2019 carbon emissions baseline in line with SBTi guidelines to reflect progress and changes in business model/portfolio, and publish updated emissions reduction targets and net zero commitment in 2026.
2026
Elevate28 strategy & restructure to four operating units
In February 2026, WPP announced Elevate28 strategy and simplification into four operating units (WPP Media, WPP Production, WPP Enterprise Solutions, WPP Creative) across four regions. This will trigger a reassessment of operating segments in 2026 reporting and may affect comparability.
2026
Planned 2025 baseline recalculation per SBTi guidelines
In 2025, WPP will recalculate its baseline carbon emissions in line with SBTi guidelines, as required every five years. WPP will publish its first formal Transition Plan once this exercise is complete.
2025
Achieved 84% Scope 1+2 reduction target ahead of schedule
WPP achieved its near-term science-based target of 84% absolute Scope 1 and 2 emissions reduction by 2025 (vs 2019 baseline), reaching 89% reduction. Will set new long-term commitments in 2026 aligned with SBTi Corporate Net Zero Standard.
2025