100% renewable electricity target by 2030 Target to achieve 100% renewable energy (electricity, aligned with RE100) by 2030.
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Achieve 100% renewable electricity by 2030 (RE100-aligned) Dentsu has committed to 100% renewable energy by 2030, aligned with the RE100 definition (electricity-only). In 2024, the renewable energy rate reached 79.5%, up sharply from 53.7% in 2023, driven significantly by signing a renewable energy supply contract for the Dentsu Soken Inc. head office in Shinagawa (the second-largest Japan office by power consumption) in October 2024. Renewable energy usage rose to 52,141 MWh in 2024 from 35,565 MWh in 2023.
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Recalculated 2019 baseline and 2023 figures for M&A Due to changes in the scope of consolidation resulting from M&A, dentsu recalculated and revised the figures for 2019 (SBT baseline) and 2023 in reference to the GHG Protocol Chapter 5 Tracking Emissions Over Time.
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ISO 14001, ISO 50001, BREEAM and ISO 22301 certifications Achieved environmental performance certifications including ISO 14001, ISO 50001, and BREEAM in key locations. Business Continuity Management System is ISO 22301-certified.
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Removals only for residual emissions (<10%) by 2040 Consistent with SBTi guidance, dentsu may neutralize residual, hard-to-abate emissions (up to 10%) only after achieving a 90% reduction in absolute emissions. The Group does not currently offset annual GHG emissions but recognizes that achieving long-term goals by 2040 will likely require neutralizing residual emissions through credible and verifiable GHG removal projects. Future participation in voluntary carbon markets will meet the highest environmental and social standards.
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Primary: Business travel reduction Business travel accounts for ~15% of the 2019 Scope 3 baseline and is one of three near-term focus areas of the SBTi target. Between 2019 and 2024, Scope 3 emissions fell 28%, largely attributed to reductions in business travel and supply chain emissions. Travel-related categories (air, rail, ground) are tracked using spend-based methodology with USEEIO and Japan MoE factors.
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Primary: Employee commuting (hybrid working, survey-based tracking) Employee commuting represents ~13% of the 2019 Scope 3 baseline and is included in the 46.2% by-2030 near-term target. Emissions are calculated using employee survey data on commuting modes and distances outside Japan, and a spend-based methodology in Japan where commuting expenses are reimbursed.
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Primary: Office energy efficiency and footprint rationalisation Scope 1 emissions come from company cars, natural gas, and refrigerants; Scope 2 mainly from electricity, heating and steam (~20% of S2). Mitigation includes energy efficiency upgrades, office consolidation/rationalisation, switching to hybrid/electric vehicles in the fleet, and improving equipment and heating system efficiency. ISO 14001/50001 and BREEAM certifications obtained in key locations.
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Dependent: Purchased goods & services supplier engagement Purchased goods and services account for ~53% of the 2019 Scope 3 baseline — the largest category and a near-term target focus. Dentsu is enhancing its global value chain engagement strategy with scalable high-impact interventions, strategic partnerships, supplier engagement programs, capacity-building, and digital platforms for supplier data collection and emissions tracking. Spend-based methodology using USEEIO and Japan MoE factors.
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Dependent: Scope 3 Category 15 investee engagement Investments represent ~8% of dentsu's Scope 3 baseline. Most Japan investee emissions use investee-specific data; other regions use revenue-based methodologies. A critical action leading to 2030 is engaging investee companies to collect actual Scope 1 and 2 data, with target-setting in line with climate science, and embedding climate considerations into acquisitions and minority investments.
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