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Interpublic Group

Marketing Services·Advertising Agencies

IPG (NYSE)·New York·US

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SBTi Validated1.5°CCDP Listed

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Omnicom Group is the world's leading marketing and sales company, offering advertising, media, PR, and digital commerce.

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Decarbonisation trajectory · all scopes

Scope 1 + 2· base 2019 · 56k tCO2eScope 3· base 2019 · 320k tCO2e

Headline intensities

Reporting year 2023·Values in USD ($)

Peer cohort: Marketing Services · lower is better

Revenue intensity

Carbon / $m revenue

37.9tCO2e / $m

Carbon per million dollars of revenue. The legacy industry-standard reference (CDP, MSCI). Useful for cross-sector context, but distorted by margin — high-margin firms appear artificially efficient. Read alongside the operational and asset intensities for the full picture.

Bottom quartile

better than 17% of peers

best 11.9n=3 peersworst 37.9

Operational intensity

Carbon / $m OpEx

43.9tCO2e / $m

OpEx (operating expenditure) is the running cost of the business — staff, services, energy, materials. This shows how carbon-intensive operations are per million dollars of spend. Removes the margin distortion that revenue-based ratios introduce.

Bottom quartile

better than 21% of peers

best 20.8n=2 peersworst 43.9

Economic intensity

Carbon / $m EVIC

22.6tCO2e / $m

EVIC (Enterprise Value Including Cash) is the firm's total capital footprint — equity + debt + cash + minority interest. The EU's standard intensity measure (SFDR PAI 3) — answers: how much carbon does each million of capital deployed in this business produce?

Top quartile

better than 75% of peers

best 22.6n=2 peersworst 27.8

Asset intensity

Carbon / $m PP&E + leased

134tCO2e / $m

PP&E (Property, Plant & Equipment) plus leased real-estate assets is the firm's physical infrastructure on the balance sheet. This shows the carbon intensity of that physical footprint — uses Scope 1+2+3 for consistency with the other headline intensities. Surfaces stranded-asset risk for asset-heavy firms.

Top quartile

better than 75% of peers

best 134n=2 peersworst 182

Workforce intensity

Carbon / FTE

0.57tCO2e / FTE

Carbon per FTE (full-time-equivalent employee) — the diagnostic measure for people-leveraged businesses where headcount, not capital, drives delivery. Captures the office, energy and travel footprint per person.

Bottom quartile

better than 23% of peers

best 0.19n=4 peersworst 0.57

Climate action evidence

0 records · 0 sources

Carbon credits retired

No retirement evidence on file (third-party or self-reported).

Renewable electricity

36 %

Self-reported renewable electricity share, FY2023

Sources

Registry retirements are direct evidence; commitments are forward-looking pledges. EPA snapshot covers FY2019–FY2020.

Targets

Near-term

3 targets

Scope	Base	Target	Reduction	Alignment	Progress	Status
Scope 1 + 2Absolute	2019	2030	−50%	1.5°C	−41.6% reductionof −50% target · 83% there	On track
Scope 1 + 2 + 3	2019	2030	−50%	Declaration / pledge	−0.0% reductionof −50% target · 0% there	Off track
Scope 3Absolute	2019	2030	−30%		−0.0% reductionof −30% target · 0% there	Off track

Net zero

1 target

Scope	Base	Target	Reduction	Alignment	Progress	Status
Scope 1 + 2 + 3	2019	2040	—	Declaration / pledge	absolute-value target	—

⚠ Some targets show progress vs the earliest extracted year as a baseline approximation. The real base-year value will be used once historical reports are extracted.

Progress · absolute tCO2e

Scope 1 + 2 trajectory vs target

Scope 1 + 2 · 50% by 2030 · 1.5°C

ActualLinear1.5°C

Scope 3 trajectory vs target

Scope 3 · 30% by 2030

ActualLinear1.5°C

Latest news· last 5 of 67

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Limited assurance by PwC on GHG and people metrics
PricewaterhouseCoopers LLP performed a limited assurance engagement on certain GHG emissions and certain people metrics for the year ended December 31, 2023.
2023
Expanded anti-harassment training to all global employees
In 2023, anti-harassment training was offered to all 56,000 global employees for the first time, expanding the reach beyond the prior US-focused training.
2023
Achieved Scope 1+2 reduction target ahead of schedule
By 2023, Interpublic reported 133% progress toward its Scope 1 and Scope 2 reduction target (50% by 2030 vs 2019 baseline), with combined Scope 1+2 market-based emissions down from 96,102 to 32,433 tCO2e (66% reduction).
2023
Updated Scope 3 emission factors (EPA NAICS replacing UK DEFRA)
In 2023, IPG updated spend-based emissions factors for Scope 3 Cat 1 (purchased goods), Cat 2 (capital goods) to use U.S. EPA environmentally-extended input output supply chain factors. Cat 3 updated to combination of IEA and UK DEFRA factors. Result: Scope 3 Cat 1, 2, 3 emissions decreased slightly compared to past years.
2023
Policy on prospective oil/energy/utility client review
In 2022 IPG became the first advertising holding company to publish its decision not to support marketing aimed at extending the life of fossil fuels, and now reviews climate impacts of prospective oil, energy, and utility sector clients before accepting new work.
2022