Acquisition of Mars United Commerce In September 2024, acquired 100% of Mars United Commerce, the largest independent e-commerce and retail marketing company with 1,000+ employees in 14 sites. Total consideration EUR 528m, goodwill EUR 374m.
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Acquisition of Spinnaker SCA In March 2024, acquired 100% of Spinnaker SCA, a supply chain consulting services company. Total consideration EUR 117m, goodwill EUR 101m.
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Governance restructure to Board of Directors / CEO model As of May 29, 2024, following the General Meeting, the Group's governance changed from Management Board / Supervisory Board to a Board of Directors and Chairman & CEO structure.
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100% direct-source renewable energy target by 2030 Voluntary objective to achieve 100% direct-source renewable energy by 2030, set as a response to anticipated rising energy consumption from GenAI tools.
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SBTi-validated targets: 50% reduction by 2030, 90% by 2040 (Net Zero) Publicis has SBTi-validated targets: 50% reduction in carbon emissions by 2030 and 90% reduction by 2040 to attain Net Zero. Also voluntary objective to switch to 100% direct-source renewable energy by 2030.
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Energy consumption rising due to GenAI use and growth Group's energy consumption is rising again, mainly due to use of GenAI tools and strong economic growth. Difficulty isolating GenAI-specific consumption.
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98% of top 100 clients SBTi-committed; 71% with validated targets By end of 2024, 98% of Publicis' 100 largest customers had committed to an SBTi approach (1.5° or below 2°) and 71% had validated targets.
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Acquisition of Influential In July 2024, acquired 100% of The Influential Network Inc., a global influencer marketing platform. Total consideration EUR 380m including EUR 184m earn-out, goodwill EUR 334m.
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Joined Climate Fund for Nature with EUR 20m commitment Publicis Groupe joined the Climate Fund for Nature (Mirova/Natixis), to receive voluntary carbon credits starting in 2028 for ~15 years to offset residual unavoidable carbon emissions. EUR 4m paid in 2024 with EUR 16m remaining commitment.
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Pilot SA8000-aligned external audit program for Facility Management suppliers At end of 2024, Publicis set up a pilot external audit program aligned with SA8000 standard for Facility Management suppliers in 65 entities, assessing pay and benefits practices.
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