Primary: Real estate consolidation & office energy efficiency Omnicom is consolidating into hub buildings in major markets where multiple agencies are co-located, significantly reducing rooftops and space needed. Offices use LED lighting, ENERGY STAR-rated equipment, no CFC refrigerants, and follow LEED principles. The firm achieved a 53.3% energy reduction per person globally vs 2015 baseline by 2022, exceeding its 20% reduction goal.
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Expanded Scope 3 from 2 categories to 7 categories Scope 3 reporting now includes Categories 1 (Purchased Goods & Services), 2 (Capital Goods), 3 (Fuel & Energy), 5 (Waste), 6 (Business Travel), 7 (Employee Commuting), 8 (Upstream Leased Assets). Previously only included portions of Cat 3 and Cat 6.
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ISO 27001 certified Omnicom is certified under the ISO 27001 information security framework, establishing a baseline model for compliance across networks and agencies in more than 70 global markets.
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Dependent: AdGreen carbon calculator for advertising production As a founding member of Global Ad Net Zero, Omnicom supports AdGreen production sustainability initiative. TBWA Worldwide agencies use the AdGreen carbon calculator to measure campaign carbon footprints and suggest practical changes to clients. Many employees have completed Ad Net Zero's sustainability training.
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Primary: Reducing business travel via virtual production & video conferencing Facilities equipped with state-of-the-art video conferencing equipment to reduce need for travel. Business travel is a tracked Scope 3 Category 6. Example: Bupa campaign used virtual production with 95% less carbon intensity compared to filming on location.
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Dependent: OMG Momentum: ESG-driven media investment platform Omnicom Media Group launched OMG Momentum, a first-to-market, enterprise-level global solution that operationalizes environmental and social driven media investment. Powered by Omni, it includes private sustainability and DE&I marketplaces, and planning/activation/optimization tools to enable media strategies that advance clients' sustainability ambitions.
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Primary: Environmental data platform with third-party carbon calculator Omnicom built an environmental data platform integrated with an expert third-party carbon calculator to measure business activity emissions more accurately and completely across facility operations, business travel, employee commuting, and purchased goods and services.
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Appointed first Chief Data Privacy Officer Brian Clayton appointed as first Associate General Counsel & Chief Data Privacy Officer to head new Global Privacy Office.
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Renewable electricity procurement reached 29.4% of global use In 2022, 29.4% of Omnicom's global electricity came from renewable sources (24,876 MWh purchased), up from 21.5% in 2021 and 19.2% in 2020. This greatly surpasses the 20% goal set for 2023 against a 2015 baseline of 16.1%.
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Near-term SBTi target: 46.2% reduction in Scope 1+2+3 by 2030 vs 2019 Omnicom set a new target to reduce Scope 1, 2 and 3 GHG emissions 46.2% by 2030 against a 2019 baseline, aligned with 1.5°C trajectory. Validated by SBTi in early 2023.
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