Omnicom Group

Carbon per million dollars of revenue. The legacy industry-standard reference (CDP, MSCI). Useful for cross-sector context, but distorted by margin — high-margin firms appear artificially efficient. Read alongside the operational and asset intensities for the full picture.

OpEx (operating expenditure) is the running cost of the business — staff, services, energy, materials. This shows how carbon-intensive operations are per million dollars of spend. Removes the margin distortion that revenue-based ratios introduce.

EVIC (Enterprise Value Including Cash) is the firm's total capital footprint — equity + debt + cash + minority interest. The EU's standard intensity measure (SFDR PAI 3) — answers: how much carbon does each million of capital deployed in this business produce?

PP&E (Property, Plant & Equipment) plus leased real-estate assets is the firm's physical infrastructure on the balance sheet. This shows the carbon intensity of that physical footprint — uses Scope 1+2+3 for consistency with the other headline intensities. Surfaces stranded-asset risk for asset-heavy firms.

Carbon per FTE (full-time-equivalent employee) — the diagnostic measure for people-leveraged businesses where headcount, not capital, drives delivery. Captures the office, energy and travel footprint per person.

• · berkeley_voluntary_registry
• · CarbonPlan OffsetsDB

In 2022, 29.4% of Omnicom's global electricity came from renewable sources (24,876 MWh purchased), up from 21.5% in 2021 and 19.2% in 2020. This greatly surpasses the 20% goal set for 2023 against a 2015 baseline of 16.1%.

Report does not describe carbon removals (DAC, BECCS, biochar, afforestation) as part of Omnicom's strategy. Plans to join SBTi suggest future near-term reduction focus rather than removals at this stage.

• Real estate consolidation & office energy efficiency

  Omnicom is consolidating into hub buildings in major markets where multiple agencies are co-located, significantly reducing rooftops and space needed. Offices use LED lighting, ENERGY STAR-rated equipment, no CFC refrigerants, and follow LEED principles. The firm achieved a 53.3% energy reduction per person globally vs 2015 baseline by 2022, exceeding its 20% reduction goal.

• Reducing business travel via virtual production & video conferencing

  Facilities equipped with state-of-the-art video conferencing equipment to reduce need for travel. Business travel is a tracked Scope 3 Category 6. Example: Bupa campaign used virtual production with 95% less carbon intensity compared to filming on location.

• Environmental data platform with third-party carbon calculator

  Omnicom built an environmental data platform integrated with an expert third-party carbon calculator to measure business activity emissions more accurately and completely across facility operations, business travel, employee commuting, and purchased goods and services.

• Energy efficiency in owned and leased properties

  Omnicom monitors progress against 2023 goals to reduce energy usage by 20% per person globally (using a 2015 baseline). In 2021, achieved 40.5% reduction per person globally vs 2015 baseline. Global energy use reduced from 114,901 MWh in 2020 to 99,907 MWh in 2021. GHG emissions reduced 12.3% YoY.

• Office footprint reduction and agile/flexible workspaces

  Omnicom is transforming workplaces into more environmentally friendly destinations through agile and flexible work arrangements. In 2021, it eliminated 435,000 sq ft of space, replaced dedicated workstations with reservable desks, and applied LEED principles for energy-efficient lighting, heating, cooling. Transition to shared spaces, video conferencing, virtual file storage all contribute to energy savings.

• Business travel reduction via virtual collaboration

  COVID-19 accelerated adoption of video conferencing and remote work, reducing travel and commuting dramatically. Even as conditions improve, employees expected to continue using virtual collaboration tools to reduce travel reliance compared with pre-pandemic levels.

• Responsible refurbishment & waste diversion

  London Bankside office refurbishment in 2020 diverted 99.68% of nearly 24 tons of waste from landfill (target was 98%), saving the equivalent of 142.28 metric tons of CO2 emissions through recycling.

• Office energy efficiency & space consolidation

  Building and retrofitting activities guided by global planning standard including LEED principles. Prioritizes energy-efficient lighting, heating/cooling, and material reuse. Eliminated over 1 million sq ft of space in 2020. Transitioning to agile, unassigned workspaces with shared conference rooms and printing centers. Goal to reduce energy use per person 20% by 2023 (2015 baseline); achieved 32% per-person reduction in 2020.

• AdGreen carbon calculator for advertising production

  As a founding member of Global Ad Net Zero, Omnicom supports AdGreen production sustainability initiative. TBWA Worldwide agencies use the AdGreen carbon calculator to measure campaign carbon footprints and suggest practical changes to clients. Many employees have completed Ad Net Zero's sustainability training.

• OMG Momentum: ESG-driven media investment platform

  Omnicom Media Group launched OMG Momentum, a first-to-market, enterprise-level global solution that operationalizes environmental and social driven media investment. Powered by Omni, it includes private sustainability and DE&I marketplaces, and planning/activation/optimization tools to enable media strategies that advance clients' sustainability ambitions.

• Landlord engagement for leased space renewables

  With over 78% of U.S. electricity spend flowing through landlords in leased spaces, Omnicom encourages landlords to seek renewable energy sources whenever possible — a key supply-chain lever given the agency footprint is predominantly leased offices.

• #ChangeTheBrief Alliance — influencing client advertising

  As a founding member of #ChangeTheBrief Alliance, Omnicom actively works to harness its advertising power and influence to promote sustainable consumer choices and behaviors among clients' end consumers.

• Industry-wide Ad Net Zero participation

  OMG UK is a steering committee member of Ad Net Zero, the UK advertising industry initiative to achieve real net zero carbon emissions from development, production and media placement of advertising by end of 2030. adam&eve helps develop the Advertising Association's Climate Action Working Group action plan.

• Supplier Code of Conduct including environmental criteria

  Supplier Code of Conduct finalized in 2020 covers 15 principles including environmental responsibility, requiring all supply chain members to operate ethically and responsibly. Suppliers also asked to hold their own suppliers to the same standards.