JCDecaux SE
Headline intensities
Carbon per million dollars of revenue. The legacy industry-standard reference (CDP, MSCI). Useful for cross-sector context, but distorted by margin — high-margin firms appear artificially efficient. Read alongside the operational and asset intensities for the full picture.
OpEx (operating expenditure) is the running cost of the business — staff, services, energy, materials. This shows how carbon-intensive operations are per million dollars of spend. Removes the margin distortion that revenue-based ratios introduce.
EVIC (Enterprise Value Including Cash) is the firm's total capital footprint — equity + debt + cash + minority interest. The EU's standard intensity measure (SFDR PAI 3) — answers: how much carbon does each million of capital deployed in this business produce?
PP&E (Property, Plant & Equipment) plus leased real-estate assets is the firm's physical infrastructure on the balance sheet. This shows the carbon intensity of that physical footprint — uses Scope 1+2+3 for consistency with the other headline intensities. Surfaces stranded-asset risk for asset-heavy firms.
Strategy & approach
How the firm describes its decarbonisation approach in its own words — alongside the headline numbers above. Self-reported, page-cited.
JCDecaux is the 1st Out-of-Home Media company to join the RE100, committing to 100% renewable electricity. The Group's carbon reduction trajectory has been approved by the SBTi and the company has joined the Euronext Paris CAC® SBT 1.5° index. Reported emissions reduction of nearly 30% across scopes 1, 2, 3 (market-based) in 2024 compared to 2019 baseline.
No narrative on durable removals approach in the firm's most recent reports.
- Digital screen efficiency and selective digitisation
JCDecaux focuses on selective roll-out of digital screens in prime locations, balancing growth with energy consumption. Digital now represents 39% of Group revenue and 41.8% of total net capex. The conversion of analogue to digital is managed selectively to control electricity use of operated street furniture, transport panels and billboards.
- EU Green Taxonomy aligned revenue
Nearly 50% of Group revenue is aligned with the EU Green Taxonomy, reflecting JCDecaux's business model contribution to sustainable urban infrastructure including bike sharing schemes and public transport advertising that supports modal shift.
- Eco-friendly mobility (self-service bike rental)
JCDecaux is a leader in self-service bike rental schemes, positioning itself as a pioneer in eco-friendly urban mobility — supporting modal shift from cars to bikes in cities where it operates street furniture concessions.
Targets
Near-term
3 targets| Scope | Base | Target | Reduction | Alignment | Progress | Status |
|---|---|---|---|---|---|---|
| Scope 1 + 2Absolute | 2019 | 2030 | −73% | 1.5°C | insufficient data | — |
| Scope 2 | 2019 | 2030 | −1% | 1.5°C | insufficient data | — |
| Scope 3Absolute | 2019 | 2030 | −46% | insufficient data | — |
Long-term
2 targets| Scope | Base | Target | Reduction | Alignment | Progress | Status |
|---|---|---|---|---|---|---|
| Scope 1 + 2 + 3Absolute | 2019 | 2050 | −90% | 1.5°C | insufficient data | — |
| Scope 2 | 2019 | 2050 | −1% | 1.5°C | insufficient data | — |
Net zero
1 target| Scope | Base | Target | Reduction | Alignment | Progress | Status |
|---|---|---|---|---|---|---|
| Scope 1 + 2 + 3 | 2019 | 2050 | — | 1.5°C | absolute-value target | — |
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Latest news· last 5 of 9
full news log →- 2025Share buyback of 873,491 shares (€12.9m)
- 2025Awarded Brussels Airport advertising concession
- 2024CDP A List placement (second year)
- 2024Partial sale of APG|SGA stake
- 2024First OOH media company to join RE100