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Dentsu

Marketing Services

4324 (TYO)·Tokyo·JP

Verified credentials

SBTi Validated1.5°CCDP Listed

Company website

Website

Integrated Marketing Solutions & Agency Services | dentsu USA

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries.

dentsu.com ↗

Decarbonisation trajectory · all scopes

Scope 1 + 2· base 2019 · 13k tCO2eScope 3· base 2019 · 377k tCO2e

Headline intensities

Reporting year 2024·Values in USD ($)· normalised from JPY at FY2024 avg rate

Peer cohort: Marketing Services · lower is better

Revenue intensity

Carbon / $m revenue

43.1tCO2e / $m

Carbon per million dollars of revenue. The legacy industry-standard reference (CDP, MSCI). Useful for cross-sector context, but distorted by margin — high-margin firms appear artificially efficient. Read alongside the operational and asset intensities for the full picture.

Bottom quartile

better than 20% of peers

best 18.7n=3 peersworst 43.1

Operational intensity

Carbon / $m OpEx

—tCO2e / $m

OpEx (operating expenditure) is the running cost of the business — staff, services, energy, materials. This shows how carbon-intensive operations are per million dollars of spend. Removes the margin distortion that revenue-based ratios introduce.

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Economic intensity

Carbon / $m EVIC

—tCO2e / $m

EVIC (Enterprise Value Including Cash) is the firm's total capital footprint — equity + debt + cash + minority interest. The EU's standard intensity measure (SFDR PAI 3) — answers: how much carbon does each million of capital deployed in this business produce?

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Asset intensity

Carbon / $m PP&E + leased

—tCO2e / $m

PP&E (Property, Plant & Equipment) plus leased real-estate assets is the firm's physical infrastructure on the balance sheet. This shows the carbon intensity of that physical footprint — uses Scope 1+2+3 for consistency with the other headline intensities. Surfaces stranded-asset risk for asset-heavy firms.

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Workforce intensity

Carbon / FTE

0.19tCO2e / FTE

Carbon per FTE (full-time-equivalent employee) — the diagnostic measure for people-leveraged businesses where headcount, not capital, drives delivery. Captures the office, energy and travel footprint per person.

Above median

better than 72% of peers

best 0.15n=4 peersworst 0.39

Climate action evidence

1 record · 1 source

Carbon credits retired

No retirement evidence on file (third-party or self-reported).

Renewable electricity

80 %

Self-reported renewable electricity share, FY2024

RE100 member

Joined 2015 · target 2030

Sources

· RE100

Registry retirements are direct evidence; commitments are forward-looking pledges. EPA snapshot covers FY2019–FY2020.

Targets

Near-term

3 targets

Scope	Base	Target	Reduction	Alignment	Progress	Status
Scope 1 + 2Absolute	2019	2030	−46%	1.5°C	−0.0% reductionof −46% target · 0% there	Off track
Scope 1 + 2 + 3Absolute	2019	2030	−46%	Declaration / pledge	−0.0% reductionof −46% target · 0% there	Off track
Scope 3Absolute	2019	2030	−46%		−0.0% reductionof −46% target · 0% there	Off track

Long-term

2 targets

Scope	Base	Target	Reduction	Alignment	Progress	Status
Scope 1 + 2Absolute	2019	2040	−90%	1.5°C	−0.0% reductionof −90% target · 0% there	Off track
Scope 3Absolute	2019	2040	−90%		−0.0% reductionof −90% target · 0% there	Off track

Net zero

2 targets

Scope	Base	Target	Reduction	Alignment	Progress	Status
Scope 1 + 2 + 3	2019	2040	—	1.5°C	absolute-value target	—
Scope 1 + 2 + 3	—	2040	—	Declaration / pledge	absolute-value target	—

⚠ Some targets show progress vs the earliest extracted year as a baseline approximation. The real base-year value will be used once historical reports are extracted.

Progress · absolute tCO2e

Scope 1 + 2 trajectory vs target

Scope 1 + 2 · 46.2% by 2030 · 1.5°C

ActualLinear1.5°C

Scope 3 trajectory vs target

Scope 3 · 46.2% by 2030

ActualLinear1.5°C

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Latest news· last 5 of 19

full news log →

New Mid-Term Management Plan (2025-2027) replaces previous plan
Previous Mid-Term Management Plan (2021-2024) targets (organic growth CAGR 4-5%, operating margin 18% in 2024) were not achieved. New plan targets organic growth of 4% and operating margin of 16-17% by 2027, with new ROE KPI in mid-teens range.
2025
Recalculated 2019 baseline and 2023 figures due to M&A scope changes
Due to changes in the scope of consolidation resulting from M&A, the company recalculated and revised the figures for 2019 (SBT baseline) and 2023 in reference to the GHG Protocol 'Chapter 5 Tracking Emissions Over Time.'
2024
SBTi baseline recalculation and revalidation in 2024
Following transition to a global management structure from 2023, dentsu conducted a baseline recalculation and revalidation in H1 2024 in compliance with SBTi requirements. Validated October 2024. Discrepancies may exist between this report and prior public disclosures (Integrated Report, TCFD, CDP).
2024
Centralized environmental management system established
In 2024, completed long-standing initiative to establish centralized system for managing environmental data across the Group, improving efficiency of data aggregation.
2024
SBTi targets revalidated: 46.2% Scope 1&2 and Scope 3 by 2030 from 2019 baseline
Targets revalidated by SBTi in October 2024: reduce absolute Scope 1 & 2 GHG emissions by 46.2% by 2030 and 90% by 2040 from a 2019 baseline; reduce absolute Scope 3 from purchased goods, business travel and employee commuting by 46.2% by 2030; reduce all Scope 3 by 90% by 2040.
2024