Havas

Carbon per million dollars of revenue. The legacy industry-standard reference (CDP, MSCI). Useful for cross-sector context, but distorted by margin — high-margin firms appear artificially efficient. Read alongside the operational and asset intensities for the full picture.

OpEx (operating expenditure) is the running cost of the business — staff, services, energy, materials. This shows how carbon-intensive operations are per million dollars of spend. Removes the margin distortion that revenue-based ratios introduce.

EVIC (Enterprise Value Including Cash) is the firm's total capital footprint — equity + debt + cash + minority interest. The EU's standard intensity measure (SFDR PAI 3) — answers: how much carbon does each million of capital deployed in this business produce?

PP&E (Property, Plant & Equipment) plus leased real-estate assets is the firm's physical infrastructure on the balance sheet. This shows the carbon intensity of that physical footprint — uses Scope 1+2+3 for consistency with the other headline intensities. Surfaces stranded-asset risk for asset-heavy firms.

Carbon per FTE (full-time-equivalent employee) — the diagnostic measure for people-leveraged businesses where headcount, not capital, drives delivery. Captures the office, energy and travel footprint per person.

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Havas has developed a Renewable Energy Roadmap targeting 100% renewable electricity by 2030. By 2025, 86% of electricity consumption came from renewable sources (19,355 MWh of 22,521 MWh total). The roadmap uses a decision tree guiding entities through self-consumption (on-site generation), power purchase agreements (PPAs), supply contracts with green electricity providers, and Guarantees of Origin (GOs) or Energy Attribute Certificates (EACs, i-RECs, RECs). In 2025, 21% came from energy supply contracts with GOs and 65% from other purchases (GOs 28%, RECs 21%, i-RECs 16%). Priority countries have been identified based on electricity consumption and emissions impact.

The report does not disclose use of carbon removals (DAC, BECCS, biochar, afforestation) or removal credits. Decarbonisation is pursued through absolute reduction (renewable electricity, energy sobriety, business travel reduction, supplier engagement) rather than offsetting or removals.

• Sustainable procurement: engaging 85% of suppliers in decarbonisation pathways by 2026

  Havas targets having 85% of its direct suppliers (by emissions) aligned with a decarbonisation pathway by end-2026, covering Scope 3 categories 3.1-3.2 (purchased goods, services and capital goods = 56,948 tCO2e combined in 2025). The Group launched a supplier engagement programme in 2025 specifically aimed at SMEs to help them calculate emissions and set targets. All new suppliers must sign the Responsible Purchasing Charter. In 2023-2024, the Group assessed suppliers on environmental commitment covering 85% of direct suppliers by emissions in five main countries. A CSR clause is embedded in all new contracts.

• Employee commuting reduction via sustainable mobility allowance and soft mobility promotion

  Employee commuting represents 13,549 tCO2e in 2025 (up 12% vs 2024). In France, Havas has implemented a sustainable mobility allowance of up to €600/year supporting employees choosing low-emission commuting (cycling, walking, public transport). This serves as an alternative to standard public transport reimbursement and encourages greener commuting habits. The Group tracks employee commuting emissions as a Scope 3 category and has committed to reducing operational Scope 3 emissions significantly by 2035.

• Business travel reduction via global Travel Policy prioritising train and virtual meetings

  Business travel represents a substantial portion of Havas' GHG emissions (10,401 tCO2e in 2025, down 17% vs 2024). Havas introduced a global Travel Policy in 2025 applicable to all employees, requiring train to be prioritised over air, limiting premium flight classes, encouraging hybrid/electric vehicles for short distances, and promoting hybrid or virtual formats for meetings and seminars. This policy achieved a 17% reduction in business travel emissions on a like-for-like basis.

• Business travel reduction via 2025 Travel Policy (rail over air)

  Business travel by land or air represents a substantial portion of Havas' GHG emissions. A new Travel Policy was introduced in 2025 applicable to all employees, outlining conditions for air travel and prioritising train travel. Business travel emissions fell 17% from 12,556 tCO2e in 2024 to 10,401 tCO2e in 2025.

• Office energy sobriety and fleet electrification

  Havas improves energy efficiency across offices via a 2025 energy-sobriety plan (technical upgrades, operational controls, behavioural actions) initially focused in France. Several countries (France, UK, Spain, India) hold ISO 14001 certification. Company-car emissions fell 20% vs 2024 through cleaner mobility and electrification of the vehicle fleet.

• Employee commuting via sustainable mobility allowance

  In France, Havas offers a sustainable mobility allowance of up to €600 per year to encourage low-emission commuting (walking, cycling, public transport). Employee commuting emissions rose 12% (12,073 → 13,549 tCO2e) between 2024 and 2025, making it the largest non-purchased-goods Scope 3 category.

• Office energy efficiency: sobriety plans, ISO 14001 certification, building management systems

  Havas has committed to reducing Scope 1 and 2 emissions by 2035 in line with a 1.5°C trajectory. In France, a 2025 energy sobriety plan includes optimisation of heating/cooling, LED lighting and motion detectors, and a centralised building management system (BMS). Countries including France, UK, Spain and India hold ISO 14001 certification. Vehicle fleet electrification measures have been rolled out across several countries. Total Scope 1 emissions fell 50% year-on-year in 2025 largely due to reduced generator use in Nigeria and the transition to electric/hybrid company cars.

• Office energy & fixed assets

  Fixed-asset (office floor area) emissions fell 73% from 17,162 tCO2e (2018) to 4,644 tCO2e (2023), reflecting office footprint reductions and electricity decarbonisation. Scope 1&2 combined dropped 43% over the same period. The trajectory targets a 71% reduction in Scope 1&2 by 2035 vs 2018 baseline.

• Business travel reduction

  Business travel (rental vehicles, taxis, train, short/med-haul and long-haul flights) totalled ~10,569 tCO2e in 2023, down 47% vs 2018 (19,949 tCO2e). Long-haul (4,869 tCO2e) and short/medium-haul flights (4,517 tCO2e) dominate. Havas measures and breaks down travel modes to target reductions under the -43% business operations target by 2035.

• Employee commuting

  Commuting emissions rose to 10,039 tCO2e in 2023 (vs 5,720 tCO2e in 2018, +76%), reflecting more comprehensive measurement after the KPI was added in 2022. Commuting is now one of Havas's largest emission categories and is in scope of the -43% business-operations reduction target by 2035.

• Carbon Impact Calculator for clients: measuring and reducing campaign carbon footprints

  The Havas Carbon Impact Calculator is a proprietary tool deployed across all agencies since end-2023 to measure the carbon footprint of events, media and creative campaigns for clients. It has been used on more than 2,500 projects for over 170 clients. The tool applies local electricity emission factors, uses specific data from Havas' media providers in 60+ countries, and in 2025 began implementing the Global Media Sustainability Framework (GMSF) developed by Ad Net Zero. The tool allows agencies to offer pre-launch carbon reduction alternatives to clients, supporting their Scope 3 downstream transformation.

• Supplier engagement & Responsible Purchasing Charter

  Havas aims to involve all suppliers in a decarbonisation strategy aligned with Group commitments by 2026. In 2025 the Group continued data collection on suppliers' climate commitments and launched a dedicated engagement programme for SMEs without reduction targets. An updated Responsible Purchasing Charter must be signed by new suppliers during onboarding. Purchased goods & services (Scope 3.1) represents ~58% of total footprint.

• Havas Carbon Impact Calculator for client campaigns

  Launched in November 2023, the proprietary Havas Carbon Impact Calculator measures carbon footprints of end-to-end campaigns (creative, media, events). Built on GHG Protocol, SRI, SNPTV and LCA methodologies with local IEA/DEFRA/ADEME emission factors across 60+ countries. Over 2,500 campaigns measured since launch and 2,200+ users worldwide. To be GMSF-compliant by 2026 with improved programmatic media measurement.

• Client campaign decarbonisation via Havas Carbon Impact calculator

  Deployed Nov 2023 globally, the Havas Carbon Impact calculator measures GHG emissions of creative, media and event campaigns using GHG Protocol life-cycle methodology, integrating local emission factors (IEA, DEFRA, ADEME) and media-provider data. 155 campaigns and 272 projects measured to date; used to recommend lower-impact alternatives to clients (e.g. Orange Cyberdefense campaign = 60 tCO2e).

• Supplier engagement on SBTi

  Havas commits to engage suppliers on a decarbonization trajectory aligned with the group's commitments, with a target of 85% of emissions covered by SBTi-aligned suppliers by 2026. Supplier mapping launched October 2023, with general assessment due H1 2024 and action plan H2 2024.