No targets available; showing actuals against baseline.
Carbon per million dollars of revenue. The legacy industry-standard reference (CDP, MSCI). Useful for cross-sector context, but distorted by margin — high-margin firms appear artificially efficient. Read alongside the operational and asset intensities for the full picture.
OpEx (operating expenditure) is the running cost of the business — staff, services, energy, materials. This shows how carbon-intensive operations are per million dollars of spend. Removes the margin distortion that revenue-based ratios introduce.
EVIC (Enterprise Value Including Cash) is the firm's total capital footprint — equity + debt + cash + minority interest. The EU's standard intensity measure (SFDR PAI 3) — answers: how much carbon does each million of capital deployed in this business produce?
PP&E (Property, Plant & Equipment) plus leased real-estate assets is the firm's physical infrastructure on the balance sheet. This shows the carbon intensity of that physical footprint — uses Scope 1+2+3 for consistency with the other headline intensities. Surfaces stranded-asset risk for asset-heavy firms.
How the firm describes its decarbonisation approach in its own words — alongside the headline numbers above. Self-reported, page-cited.
The Group aims to introduce renewable energy-derived electricity accounting for 60% of total electricity consumption by fiscal 2030 and 100% by fiscal 2050. At fiscal 2024, achieved 58.8% renewable rate. YOMIKO ADVERTISING converted to 100% renewable energy since fiscal 2022 via FIT non-fossil certificates with tracking attributes and J-credits. Akasaka Biz Tower uses Mitsui Fudosan's green power supply service with non-fossil fuel certificates to achieve effectively 100% green power for tenant companies.
No narrative on durable removals approach in the firm's most recent reports.
Energy conservation measures including LED installation across offices contributing to a 40.9% reduction in energy use vs fiscal 2019 baseline (3,173 kl vs 5,372 kl). ISO 14001 certification held by multiple Group entities including Hakuhodo DY Holdings, Hakuhodo, Daiko Advertising, YOMIKO, Hakuhodo Product's, OZMA PR, and HAKUHODO I-STUDIO.
At Hakuhodo head office (Akasaka Biz Tower), maintained average waste reduction of 55.8% vs fiscal 2019 baseline (215 tons vs 486 tons), with a recycling rate of 74.7% in fiscal 2024 (target 85%).
Group operating companies are pursuing operational decarbonisation through renewable energy adoption at offices (e.g., YOMIKO across all domestic offices) and ISO 14001 environmental management certification, embedded in their day-to-day business operations.
At Hakuhodo Akasaka Biz Tower head office: maintain average waste reduction of 50% or more vs FY2019 baseline; FY2023 waste was 290 tons (40.3% reduction). Target recycling rate of 85% or more; achieved 83.5% in FY2023.
Energy conservation target of 30% reduction by fiscal 2030 vs fiscal 2019; fiscal 2023 result was 3,912 kl vs 5,372 kl baseline (27.2% reduction). ISO 14001 certification acquired at Hakuhodo, YOMIKO ADVERTISING, HAKUHODO PRODUCT'S, OZMA, and HAKUHODO I-STUDIO.
Targets to maintain 50% waste reduction vs fiscal 2019 (290 tons in fiscal 2023 vs 486 tons baseline = 40.3% reduction) and achieve 85% recycling rate (83.5% in fiscal 2023) at Hakuhodo Tokyo head office.
Energy conservation initiative targets 30% reduction vs FY2019 baseline. FY2023 reached 3,912 kl (crude oil equivalent), a 27.2% reduction from 5,372 kl baseline. Covers Hakuhodo, Daiko Advertising, YOMIKO ADVERTISING, Hakuhodo DY Media Partners, and HAKUHODO PRODUCT'S.
Hakuhodo recognises that behavioural change among sei-katsu-sha (consumers/people) is key to achieving a decarbonised society. The Group is developing structures to propose new value to sei-katsu-sha to drive such change, leveraging its creativity platform and sei-katsu-sha insight to shift consumption patterns.
Hakuhodo Product's, via its cross-functional Sustainable Engine team, is integrating decarbonisation and human rights considerations into advertising and promotion production processes, while also designing campaigns that encourage sustainable behavioural change among sei-katsu-sha.
The Planetary Platformers Initiative connects startups, private companies, and government agencies to solve global and social challenges through public–private co-creation. Related ventures Earth hacks & Co. and Noccal also support tackling climate and environmental issues through cross-sector collaboration.
Through services such as 'Production to Zero' and 'Event to Zero' (Earth Centric Design Lab/TBWA HAKUHODO) and the Sustainable Engine Carbon Simulator (Hakuhodo Product's), the Group helps clients quantify and reduce CO2 emissions from advertising shoots and events. 12 JACE member companies are collaborating to establish the Carbon Simulator as an industry standard. Tokyo Metropolitan Government's HTT decarbonization initiative also supported.
Hakuhodo's MIRAI Design Unit established the Planetary Platformers Initiative to drive social implementation of game-changing climate technologies. Pairs startups (e.g., Fermecutes for bacterium-derived protein, TOWING for biochar-based agricultural decarbonization) with large corporations, government, academia and investment funds to scale deep-tech solutions.
Scope 3 reduction target of 30% by fiscal 2030 vs fiscal 2019. Achieved 25.8% reduction by fiscal 2023 (22,297 tCO2e vs 30,063 tCO2e baseline). Third-party assurance obtained from Deloitte Tohmatsu Sustainability for Scope 1, 2, and 3 emissions.
Through Earth hacks (launched May 2023), the Group developed the Decarbo Score to visualize CO2e emissions reductions on product labels. Nature Positive Studio (Hakuhodo/Hakuhodo DY Media Partners) supports clients to discover nature positive business opportunities. The Group engages in 'business and collective impact for the social implementation of sustainability' as part of its materiality action policies.
Scope 3 reduction target of 30% by FY2030 vs FY2019 baseline of 30,063 tCO2e. FY2023 Scope 3 was 22,297 tCO2e (25.8% reduction). Scope 3 represents ~75% of group total CO2 emissions.
No target available for this scope.
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