Dependent: Sei-katsu-sha behavioural change for decarbonisation Hakuhodo recognises that behavioural change among sei-katsu-sha (consumers/people) is key to achieving a decarbonised society. The Group is developing structures to propose new value to sei-katsu-sha to drive such change, leveraging its creativity platform and sei-katsu-sha insight to shift consumption patterns.
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Dependent: Sustainable advertising and promotion production Hakuhodo Product's, via its cross-functional Sustainable Engine team, is integrating decarbonisation and human rights considerations into advertising and promotion production processes, while also designing campaigns that encourage sustainable behavioural change among sei-katsu-sha.
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Hakuhodo DY ONE established by integrating IREP and D.A.Consortium In April 2024, Hakuhodo DY ONE was formed through the integration of IREP and D.A.Consortium to serve as the core digital marketing company for the Group.
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Established ENND PARTNERS consulting venture In March 2024, established ENND PARTNERS to provide professional services for top executives, marking entry into consulting business.
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Global Purpose unveiled In June 2024, the Hakuhodo DY Group unveiled its Global Purpose: 'Aspirations Unleashed', following six months of formulation involving Group companies worldwide.
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Dependent: Public-private co-creation through Planetary Platformers Initiative The Planetary Platformers Initiative connects startups, private companies, and government agencies to solve global and social challenges through public–private co-creation. Related ventures Earth hacks & Co. and Noccal also support tackling climate and environmental issues through cross-sector collaboration.
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50% reduction target for Scope 1+2 by fiscal 2030 Set interim target of 50% reduction in Scope 1 and Scope 2 emissions by fiscal 2030 vs fiscal 2019 baseline, and 30% reduction in Scope 3 emissions. Carbon neutrality by fiscal 2050.
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New Medium-Term Business Plan FY2024-2026 Targets: CAGR of operating income (after adjustments, before goodwill amortization) at least +10%, CAGR of gross profit at least +5%, operating margin at least 13%, ROE at least 10%.
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Materiality revised September 2024 In September 2024, the Group conducted a review of materiality in line with the formulation of the Global Purpose and new Medium-Term Business Plan, identifying nine items across E, S, G.
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YOMIKO ADVERTISING obtained ISO 14001 certification YOMIKO ADVERTISING adopted renewable energy across all domestic offices and obtained certification under the international environmental standard ISO 14001.
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