Hakuhodo DY Holdings, Inc. — full event log
Every event we have on file across every reporting year. The Data-by-year tab summarises the top 10 per year; this page shows them all.
← back to Data by year2024· 25 events
Hakuhodo recognises that behavioural change among sei-katsu-sha (consumers/people) is key to achieving a decarbonised society. The Group is developing structures to propose new value to sei-katsu-sha to drive such change, leveraging its creativity platform and sei-katsu-sha insight to shift consumption patterns.
sustainability_report p.50
Hakuhodo Product's, via its cross-functional Sustainable Engine team, is integrating decarbonisation and human rights considerations into advertising and promotion production processes, while also designing campaigns that encourage sustainable behavioural change among sei-katsu-sha.
sustainability_report p.52
In April 2024, Hakuhodo DY ONE was formed through the integration of IREP and D.A.Consortium to serve as the core digital marketing company for the Group.
sustainability_report p.35
In March 2024, established ENND PARTNERS to provide professional services for top executives, marking entry into consulting business.
sustainability_report p.40
In June 2024, the Hakuhodo DY Group unveiled its Global Purpose: 'Aspirations Unleashed', following six months of formulation involving Group companies worldwide.
sustainability_report p.9
The Planetary Platformers Initiative connects startups, private companies, and government agencies to solve global and social challenges through public–private co-creation. Related ventures Earth hacks & Co. and Noccal also support tackling climate and environmental issues through cross-sector collaboration.
sustainability_report p.50
Set interim target of 50% reduction in Scope 1 and Scope 2 emissions by fiscal 2030 vs fiscal 2019 baseline, and 30% reduction in Scope 3 emissions. Carbon neutrality by fiscal 2050.
sustainability_report p.55
Targets: CAGR of operating income (after adjustments, before goodwill amortization) at least +10%, CAGR of gross profit at least +5%, operating margin at least 13%, ROE at least 10%.
sustainability_report p.32
In September 2024, the Group conducted a review of materiality in line with the formulation of the Global Purpose and new Medium-Term Business Plan, identifying nine items across E, S, G.
sustainability_report p.16
YOMIKO ADVERTISING adopted renewable energy across all domestic offices and obtained certification under the international environmental standard ISO 14001.
sustainability_report p.51
In April 2025, Hakuhodo and Hakuhodo DY Media Partners integrated to form the 'new Hakuhodo' as the core operating company driving structural reform of the Group's marketing business.
sustainability_report p.29
In April 2024, D.A.Consortium (DAC) and IREP integrated to form Hakuhodo DY ONE, the digital marketing core of the Group.
sustainability_report p.32
YOMIKO ADVERTISING earned a two-star Eruboshi certification for promoting the advancement of women, and achieved 100% paternity leave uptake for three consecutive years.
sustainability_report p.51
Under the Board of Directors, the Group Sustainability Committee was established (chaired by the President) with Sustainability Steering Committee and Environmental, Social, and Governance Subcommittees to oversee sustainability implementation across the Group.
sustainability_report p.53
Reviewed and identified nine material issues across environmental, social, and governance areas in line with Global Purpose and new Medium-Term Business Plan.
sustainability_report p.15
In 2024, the Group defined its Global Purpose: 'Aspirations Unleashed break down boundaries, open new doors and usher in new eras for every sei-katsu-sha, organization and society.'
sustainability_report p.7
Hakuhodo DY Holdings endorsed and signed the UN Women's Empowerment Principles in 2024.
sustainability_report p.92
The Group aims to introduce renewable energy-derived electricity accounting for 60% of total electricity consumption by fiscal 2030 and 100% by fiscal 2050. At fiscal 2024, achieved 58.8% renewable rate. YOMIKO ADVERTISING converted to 100% renewable energy since fiscal 2022 via FIT non-fossil certificates with tracking attributes and J-credits. Akasaka Biz Tower uses Mitsui Fudosan's green power supply service with non-fossil fuel certificates to achieve effectively 100% green power for tenant companies.
sustainability_report p.55
Energy conservation measures including LED installation across offices contributing to a 40.9% reduction in energy use vs fiscal 2019 baseline (3,173 kl vs 5,372 kl). ISO 14001 certification held by multiple Group entities including Hakuhodo DY Holdings, Hakuhodo, Daiko Advertising, YOMIKO, Hakuhodo Product's, OZMA PR, and HAKUHODO I-STUDIO.
sustainability_report p.55
Through services such as 'Production to Zero' and 'Event to Zero' (Earth Centric Design Lab/TBWA HAKUHODO) and the Sustainable Engine Carbon Simulator (Hakuhodo Product's), the Group helps clients quantify and reduce CO2 emissions from advertising shoots and events. 12 JACE member companies are collaborating to establish the Carbon Simulator as an industry standard. Tokyo Metropolitan Government's HTT decarbonization initiative also supported.
sustainability_report p.55
At Hakuhodo head office (Akasaka Biz Tower), maintained average waste reduction of 55.8% vs fiscal 2019 baseline (215 tons vs 486 tons), with a recycling rate of 74.7% in fiscal 2024 (target 85%).
sustainability_report p.55
Hakuhodo's MIRAI Design Unit established the Planetary Platformers Initiative to drive social implementation of game-changing climate technologies. Pairs startups (e.g., Fermecutes for bacterium-derived protein, TOWING for biochar-based agricultural decarbonization) with large corporations, government, academia and investment funds to scale deep-tech solutions.
sustainability_report p.63
In 2024, the Hakuhodo DY Group formulated its sustainability policy and identified nine material issues including climate change, human rights, and DE&I, with directors responsible for overseeing sustainability appointed at each Group operating company.
sustainability_report p.50
YOMIKO ADVERTISING has adopted renewable energy across all of its domestic offices as part of its environmental contribution activities, alongside obtaining ISO 14001 certification. This is highlighted as a key example of the Group's environmental contribution within its operations.
sustainability_report p.51
Group operating companies are pursuing operational decarbonisation through renewable energy adoption at offices (e.g., YOMIKO across all domestic offices) and ISO 14001 environmental management certification, embedded in their day-to-day business operations.
sustainability_report p.51
2023· 23 events
At Hakuhodo Akasaka Biz Tower head office: maintain average waste reduction of 50% or more vs FY2019 baseline; FY2023 waste was 290 tons (40.3% reduction). Target recycling rate of 85% or more; achieved 83.5% in FY2023.
sustainability_report p.2
Committed to Science Based Targets initiative in 2023, working toward obtaining SBT validation in fiscal 2026.
sustainability_report p.92
Group target ratio for women in management positions by fiscal 2030 set at 30%, announced May 2023 as part of DE&I Policy.
sustainability_report p.56
Third-party guarantee from Deloitte Tohmatsu Sustainability for Scope 1, 2, and 3 GHG emissions from FY2023; working to obtain for FY2024.
sustainability_report p.55
Group set target of 50% reduction in Scope 1+2 emissions and 30% reduction in Scope 3 by fiscal 2030 (vs fiscal 2019 baseline), and carbon neutrality by fiscal 2050. Also targets 60% renewable electricity by fiscal 2030 and 100% by 2050.
sustainability_report p.68
Group target ratio of 30% for women in management positions by 2030, as part of DE&I Policy.
sustainability_report p.17
The Group endorses the recommendations of the Task Force on Climate-related Financial Disclosures (TCFD) and began disclosing information accordingly in 2022.
sustainability_report p.67
Hakuhodo DY Group committed to SBTi in 2023, working toward SBT certification in fiscal 2026.
sustainability_report p.99
Hakuhodo Inc. and an employee of Hakuhodo DY Media Partners were indicted by the Tokyo District Public Prosecutors Office for alleged violation of the Antimonopoly Act in connection with Tokyo 2020 Olympic and Paralympic Games test event contracts.
sustainability_report p.92
Hakuhodo Inc. improperly billed three clients in violation of agreed rules; Nihon Total Tele-Marketing overbilled city of Kyoto by 860 million yen for COVID-19 vaccination program.
sustainability_report p.92
The Group targets renewable energy at 60% of total electricity by fiscal 2030 and 100% by fiscal 2050. At Akasaka Biz Tower, where multiple Group companies are located, a green power supply service (via Mitsui Fudosan utilizing non-fossil fuel certificates) achieved essentially 100% green power for annual electricity in fiscal 2023. YOMIKO ADVERTISING transitioned to 100% renewable energy for electricity and heat in fiscal 2022 through FIT non-fossil certificates with tracking attributes and J-credits. As of fiscal 2023, renewable share reached 36.5% Group-wide.
sustainability_report p.68
Energy conservation target of 30% reduction by fiscal 2030 vs fiscal 2019; fiscal 2023 result was 3,912 kl vs 5,372 kl baseline (27.2% reduction). ISO 14001 certification acquired at Hakuhodo, YOMIKO ADVERTISING, HAKUHODO PRODUCT'S, OZMA, and HAKUHODO I-STUDIO.
sustainability_report p.68
Targets to maintain 50% waste reduction vs fiscal 2019 (290 tons in fiscal 2023 vs 486 tons baseline = 40.3% reduction) and achieve 85% recycling rate (83.5% in fiscal 2023) at Hakuhodo Tokyo head office.
sustainability_report p.68
Scope 3 reduction target of 30% by fiscal 2030 vs fiscal 2019. Achieved 25.8% reduction by fiscal 2023 (22,297 tCO2e vs 30,063 tCO2e baseline). Third-party assurance obtained from Deloitte Tohmatsu Sustainability for Scope 1, 2, and 3 emissions.
sustainability_report p.68
Through Earth hacks (launched May 2023), the Group developed the Decarbo Score to visualize CO2e emissions reductions on product labels. Nature Positive Studio (Hakuhodo/Hakuhodo DY Media Partners) supports clients to discover nature positive business opportunities. The Group engages in 'business and collective impact for the social implementation of sustainability' as part of its materiality action policies.
sustainability_report p.69
Hakuhodo DY Holdings sets Scope 1 and Scope 2 reduction target of 50% by fiscal 2030 vs FY2019 baseline, with carbon neutrality by fiscal 2050.
sustainability_report p.2
Group target to reduce Scope 3 CO2 emissions by 30% by fiscal 2030 vs FY2019 baseline.
sustainability_report p.2
Renewable energy introduction target of 60% by fiscal 2030 and 100% by fiscal 2050. Coverage: Hakuhodo, Daiko Advertising, YOMIKO ADVERTISING, Hakuhodo DY Media Partners, HAKUHODO PRODUCT'S.
sustainability_report p.2
In April 2024, IREP and D.A.Consortium merged to form Hakuhodo DY ONE. Reporting coverage shifts from 'six major companies (before integration)' to 'six major companies (after integration)' for FY2022 onwards, affecting year-over-year comparability.
sustainability_report p.2
Major step-change in renewable energy introduction from 1.8% in FY2022 to 36.5% in FY2023, towards 60% by FY2030 target.
sustainability_report p.2
Hakuhodo DY Group introduced renewable energy at 36.5% of consumption in FY2023, up sharply from 1.8% in FY2022 and 0% before. Target is 60% renewable energy by fiscal 2030 and 100% by fiscal 2050. Coverage spans Hakuhodo, Daiko Advertising, YOMIKO ADVERTISING, Hakuhodo DY Media Partners, and HAKUHODO PRODUCT'S.
sustainability_report p.2
Energy conservation initiative targets 30% reduction vs FY2019 baseline. FY2023 reached 3,912 kl (crude oil equivalent), a 27.2% reduction from 5,372 kl baseline. Covers Hakuhodo, Daiko Advertising, YOMIKO ADVERTISING, Hakuhodo DY Media Partners, and HAKUHODO PRODUCT'S.
sustainability_report p.2
Scope 3 reduction target of 30% by FY2030 vs FY2019 baseline of 30,063 tCO2e. FY2023 Scope 3 was 22,297 tCO2e (25.8% reduction). Scope 3 represents ~75% of group total CO2 emissions.
sustainability_report p.2