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Publicis Groupe

Marketing Services

PUB (EPA)·Paris·FR

Verified credentials

SBTi Validated1.5°CCDP Listed

Company website

Website

Publicis Groupe

publicisgroupe.com ↗

no trajectory chart yet — needs at least one percent-reduction target with matching scope data

Headline intensities

·Values in USD ($)· normalised from EUR at FY avg rate

Peer cohort: Marketing Services · lower is better

Revenue intensity

Carbon / $m revenue

—tCO2e / $m revenue

Carbon per million dollars of revenue. The legacy industry-standard reference (CDP, MSCI). Useful for cross-sector context, but distorted by margin — high-margin firms appear artificially efficient. Read alongside the operational and asset intensities for the full picture.

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Operational intensity

Carbon / $m OpEx

—tCO2e / $m OpEx

OpEx (operating expenditure) is the running cost of the business — staff, services, energy, materials. This shows how carbon-intensive operations are per million dollars of spend. Removes the margin distortion that revenue-based ratios introduce.

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Economic intensity

Carbon / $m EVIC

—tCO2e / $m EVIC

EVIC (Enterprise Value Including Cash) is the firm's total capital footprint — equity + debt + cash + minority interest. The EU's standard intensity measure (SFDR PAI 3) — answers: how much carbon does each million of capital deployed in this business produce?

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Asset intensity

Carbon / $m PP&E + leased

—tCO2e / $m PP&E

PP&E (Property, Plant & Equipment) plus leased real-estate assets is the firm's physical infrastructure on the balance sheet. This shows the carbon intensity of that physical footprint — uses Scope 1+2+3 for consistency with the other headline intensities. Surfaces stranded-asset risk for asset-heavy firms.

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Workforce intensity

Carbon / FTE

—tCO2e / FTE

Carbon per FTE (full-time-equivalent employee) — the diagnostic measure for people-leveraged businesses where headcount, not capital, drives delivery. Captures the office, energy and travel footprint per person.

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Climate action evidence

5 records · 1 source

Carbon credits retired

25,813 tCO2e

5 retirements · FY2020–2021 · third-party verified

By credit quality

Nature-based removals25,673 tCO2e(99%)
Avoidance / reductions140 tCO2e(1%)

Retirement records(top 5 by volume of 5)

2020 Anew - North Maine Woods Forestry Project · acr6,458 tCO2e
2021 Anew - Moose Country Divide Forestry Project · acr6,458 tCO2e
2020 Anew - North Maine Woods Forestry Project · acr6,379 tCO2e
2021 Anew - Moose Country Divide Forestry Project · acr6,378 tCO2e
2020 A-Gas V9 · acr140 tCO2e

Renewable electricity

No third-party REC retirements on file and no self-reported renewable share disclosed.

Sources

· berkeley_voluntary_registry

Registry retirements are direct evidence; commitments are forward-looking pledges. EPA snapshot covers FY2019–FY2020.

Targets

Near-term

3 targets

Scope	Base	Target	Reduction	Alignment	Progress	Status
Scope 1 + 2Absolute	2019	2030	−50%	1.5°C	insufficient data	—
Scope 1 + 2 + 3	2019	2030	−50%	In corporate strategy	insufficient data	—
Scope 3Absolute	2019	2030	−50%		insufficient data	—

Long-term

2 targets

Scope	Base	Target	Reduction	Alignment	Progress	Status
Scope 1 + 2Absolute	2019	2040	−90%	1.5°C	insufficient data	—
Scope 3Absolute	2019	2040	−90%		insufficient data	—

Net zero

2 targets

Scope	Base	Target	Reduction	Alignment	Progress	Status
Scope 1 + 2 + 3	2019	2040	—	1.5°C	absolute-value target	—
Scope 1 + 2 + 3	—	2040	—	In corporate strategy	absolute-value target	—

Partial profile

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Latest news· last 5 of 17

full news log →

100% direct-source renewable energy target by 2030
Voluntary objective to achieve 100% direct-source renewable energy by 2030, set as a response to anticipated rising energy consumption from GenAI tools.
2024
SBTi-validated targets: 50% reduction by 2030, 90% by 2040 (Net Zero)
Publicis has SBTi-validated targets: 50% reduction in carbon emissions by 2030 and 90% reduction by 2040 to attain Net Zero. Also voluntary objective to switch to 100% direct-source renewable energy by 2030.
2024
Energy consumption rising due to GenAI use and growth
Group's energy consumption is rising again, mainly due to use of GenAI tools and strong economic growth. Difficulty isolating GenAI-specific consumption.
2024
98% of top 100 clients SBTi-committed; 71% with validated targets
By end of 2024, 98% of Publicis' 100 largest customers had committed to an SBTi approach (1.5° or below 2°) and 71% had validated targets.
2024
Joined Climate Fund for Nature with EUR 20m commitment
Publicis Groupe joined the Climate Fund for Nature (Mirova/Natixis), to receive voluntary carbon credits starting in 2028 for ~15 years to offset residual unavoidable carbon emissions. EUR 4m paid in 2024 with EUR 16m remaining commitment.
2024